Bay Area · 20 grocers · Contested🔥 heat 85 · HOT
the dairy-free yogurt aisle
Bay Area's dairy-free yogurt aisle is a fragmented shelf spread across many brands: 535 products from 19 brands across 20 grocers. cocojune owns the most shelf · 34% of SKUs, ahead of forager project. The shelf leans vegetarian · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 58/100).
535
products
19
brands
$5.89
avg price
$0.36-$1.04 /oz
typical range
More in Yogurt
Who owns the shelf
brands by share of the dairy-free yogurt shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
65
medBrand competition
how many brands compete
91
highVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the dairy-free yogurt products in the most Bay Area grocers · widest distribution first.
cocojune Organic Pure Coconut Cultured Coconut
$2.4917 grocers
Forager Project Organic Cashew & Coconut Milk Yogurt, Unsweetened Plain
$5.8915 grocers
cocojune Organic Vanilla Chamomile
$2.2914 grocers
Forager Project Organic Cashew & Coconut Milk Yogurt, Strawberry
$1.8912 grocers
cocojune Organic Strawberry Rhubarb Cultured Coconut
$1.9912 grocers
Forager Project Organic Cashew & Coconut Milk Yogurt, Blueberry
$1.8911 grocers
Siggi's Plant-Based Coconut Blend Vanilla
$1.9911 grocers
Forager Project Greek Style Cashew & Coconut Yogurt, Unsweetened Plain
$6.9911 grocers
Strawberry Coconut Yogurt
$8.7911 grocers
Forager Project Organic Cashew & Coconut Milk Yogurt, Vanilla Bean
$1.8910 grocers
