San Francisco · 3 grocers · Contested
the dairy-free yogurt aisle
San Francisco's dairy-free yogurt aisle is a competitive shelf with clear leaders: 66 products from 7 brands across 3 grocers. cocojune owns the most shelf — 33% of SKUs, ahead of forager project. The shelf leans vegetarian — 59% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 62/100).
66
products
7
brands
$7.15
avg price
$2.29–$17.02
typical range
More in Yogurt
Who owns the shelf
brands by share of the dairy-free yogurt shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
59%
Plant-Based
52%
Organic
35%
Dairy-Free
32%
Vegan
30%
Gluten-Free
14%
Low sugar
11%
Seed-Oil-Free
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
90
highVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.