aisle
all markets›Salad Dressings
San Francisco · 3 grocers · Contested

the salad dressings aisle

San Francisco's salad dressings aisle is a competitive shelf with clear leaders: 46 products from 13 brands across 3 grocers. briannas owns the most shelf — 44% of SKUs, ahead of luke’s local. Store brands hold 13%. The shelf leans vegetarian — 24% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 67/100).

46
products
13
brands
$8.52
avg price
$5.39–$13.09
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Vinaigrette Dressing · 15Caesar Dressing · 7Blue Cheese Dressing · 4Poppy Seed Dressing · 2

Who owns the shelf

brands by share of the salad dressings shelf.

briannas
44% of shelf20 SKUs
luke’s localPL
9% of shelf4 SKUs
primal kitchen
9% of shelf4 SKUs
ddress it up dressing
7% of shelf3 SKUs
ffarmor's dressing
7% of shelf3 SKUs
gus'sPL
4% of shelf2 SKUs
ssunny fine foods
4% of shelf2 SKUs
newman's own
4% of shelf2 SKUs
ccindy's kitchen
2% of shelf1 SKU
daiya
2% of shelf1 SKU
mmaytag blue cheese
2% of shelf1 SKU
rred's
2% of shelf1 SKU
ttoby's
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
24%
Plant-Based
24%
Gluten-Free
13%
Vegan
9%
Organic
9%
Low sugar
9%
Minimally Processed
9%
Weight Management
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)8 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

51
med
Brand competition
how many brands compete
71
high
Variety of offers
how differentiated the shelf is
22
low
Top-brand grip
how much a few brands dominate
67
high
Launch whitespace
room for a new brand

store-brand share: 13% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →