Bay Area · 19 grocers · Contested❄️ heat 30 · COOL
the wasabi aisle
Bay Area's wasabi aisle is a fragmented shelf spread across many brands: 48 products from 20 brands across 19 grocers. sushi sonic owns the most shelf · 33% of SKUs, ahead of urban produce. Store brands hold 4%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
48
products
20
brands
$7.19
avg price
$0.62-$10.67 /oz
typical range
More in Condiments
Who owns the shelf
brands by share of the wasabi shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
67
highBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the wasabi products in the most Bay Area grocers · widest distribution first.
Muso From Japan Wasabi, Authentic Japanese
$4.997 grocers
Eden Foods Wasabi Powder, Japanese, horseradish
$7.697 grocers
S&B Wasabi, Gluten Free
$3.195 grocers
Inglehoffer ING Wasabi Horseradish Sqz
$5.593 grocers
Sushi Sonic 100% Real Wasabi Powder
$16.593 grocers
Terrapin Ridge Farms Hot Wasabi Garnishing Squeeze
$7.692 grocers
Nago Dressing, Wasabi Miso
$8.492 grocers
no image
Berkeley Farm Wasabi Paste
$1.191 grocer
AFC Wasabi Handcrafted Sushi
$2.291 grocer
Hime Wasabi, Powdered Sushi
$3.591 grocer