Bay Area · 19 grocers · Leader-led❄️ heat 30 · COOL
the miso paste aisle
Bay Area's miso paste aisle is a competitive shelf with clear leaders: 111 products from 8 brands across 19 grocers. miso master organic owns the most shelf · 65% of SKUs, ahead of aedan fermented foods. The shelf leans plant-based · 5% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 84/100).
111
products
8
brands
$11.05
avg price
$0.71-$2.22 /oz
typical range
More in Condiments
Who owns the shelf
brands by share of the miso paste shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined.
Market structure
36
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
84
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the miso paste products in the most Bay Area grocers · widest distribution first.
Muso From Japan Smart Miso Light Sweet
$4.9913 grocers
Miso Master Organic Organic Mellow White Miso Paste, GF, Kosher
$7.6912 grocers
Muso From Japan Smart Miso Brown Rice Miso
$5.9911 grocers
Miso Master Organic Organic Traditional Red Miso
$8.2910 grocers
Muso From Japan Dark Aged Miso
$4.999 grocers
Miso Master Organic Sweet White Miso, Naturally Fermented
$7.696 grocers
Miso Master Organic Organic Mellow White Miso Paste, GF, Kosher
$11.395 grocers
Miso Master Organic Traditional Red Miso, GF, Kosher, Vegan
$12.995 grocers
Cold Mountain Mellow White Miso Hawaiian Style Mild
$5.594 grocers
Aedan Fermented Foods White Miso Traditional Umami Paste
$17.694 grocers