Bay Area · 23 grocers · Fragmented❄️ heat 30 · COOL
the barbecue sauces aisle
Bay Area's barbecue sauces aisle is a fragmented shelf spread across many brands: 522 products from 83 brands across 23 grocers. bachan's owns the most shelf · 26% of SKUs, ahead of kinder's. Store brands hold 1%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
522
products
83
brands
$8.37
avg price
$0.24-$0.84 /oz
typical range
More in Condiments
Who owns the shelf
brands by share of the barbecue sauces shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)10 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
99
highBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the barbecue sauces products in the most Bay Area grocers · widest distribution first.
Bachan's The Original Japanese Barbecue Sauce
$7.9919 grocers
Bachan's Gluten-Free Japanese BBQ Sauce
$7.9912 grocers
Stubb's® Original Barbecue Sauce
$5.8910 grocers
Bachan's Sweet & Spicy Japanese Barbecue Sauce
$7.9910 grocers
Sweet Baby Ray's Barbecue Sauce, Original
$2.999 grocers
Bachan's Yuzu Citrus Japanese Barbecue Sauce
$7.999 grocers
Sweet Baby Ray's Sweet 'n Spicy Barbecue Sauce
$2.998 grocers
Kinder's Mild BBQ Sauce
$4.698 grocers
Bachan's Sweet Honey Japanese Barbecue Sauce
$7.998 grocers
Bachan's Roasted Garlic Japanese Barbecue Sauce
$7.998 grocers
