San Francisco · 3 grocers · Niche
the relish aisle
San Francisco's relish aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 3 grocers. fire season owns the most shelf — 78% of SKUs, ahead of cadia. The shelf leans organic — 11% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).
9
products
3
brands
$13.65
avg price
$5.08–$17.99
typical range
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Who owns the shelf
brands by share of the relish shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
11%
Plant-Based
11%
Vegetarian
11%
Market structure
15
lowBrand competition
how many brands compete
29
lowVariety of offers
how differentiated the shelf is
63
medTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.