San Francisco · 3 grocers · Contested
the ketchup aisle
San Francisco's ketchup aisle is a fragmented shelf spread across many brands: 17 products from 8 brands across 3 grocers. primal kitchen owns the most shelf — 24% of SKUs, ahead of portlandia. The shelf leans organic — 65% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 55/100).
17
products
8
brands
$6.75
avg price
$3.89–$9.99
typical range
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Who owns the shelf
brands by share of the ketchup shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
65%
Plant-Based
59%
Vegetarian
59%
Vegan
24%
Weight Management
18%
Gluten-Free
18%
Seed-Oil-Free
12%
Dairy-Free
12%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.