Bay Area · 9 grocers · Niche❄️ heat 30 · COOL
the liquid smoke aisle
Bay Area's liquid smoke aisle is a niche shelf with only a handful of brands: 11 products from 3 brands across 9 grocers. wright's owns the most shelf · 80% of SKUs, ahead of lazy kettle. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 60/100).
11
products
3
brands
$4.23
avg price
$0.90-$1.36 /fl oz
typical range
More in Condiments
Who owns the shelf
brands by share of the liquid smoke shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
15
lowBrand competition
how many brands compete
20
lowVariety of offers
how differentiated the shelf is
57
medTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the liquid smoke products in the most Bay Area grocers · widest distribution first.
