Scanning the aisle…
Bay Area's worcestershire sauce aisle is a competitive shelf with clear leaders: 55 products from 13 brands across 21 grocers. lea & perrins owns the most shelf · 62% of SKUs, ahead of wan ja shan. Store brands hold 5%. The shelf leans heart health · 5% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 75/100).
brands by share of the worcestershire sauce shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 5% · scores 0-100.
the worcestershire sauce products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.