Bay Area · 16 grocers · Contested❄️ heat 30 · COOL
the honey mustard aisle
Bay Area's honey mustard aisle is a fragmented shelf spread across many brands: 58 products from 23 brands across 16 grocers. inglehoffer owns the most shelf · 67% of SKUs, ahead of tartufi jimmy. Store brands hold 3%. Verdict: contested · real competition, no single winner (opportunity 72/100).
58
products
23
brands
$6.69
avg price
$0.41-$1.31 /oz
typical range
More in Condiments
Who owns the shelf
brands by share of the honey mustard shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
72
highBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the honey mustard products in the most Bay Area grocers · widest distribution first.
Beaver Honey Mustard Sweet
$5.197 grocers
Maille Mustard Honey Dijon
$6.996 grocers
Boar's Head Honey Mustard
$4.294 grocers
Primal Kitchen Hot Honey Mustard
$4.494 grocers
Inglehoffer Sweet Hot Mustard With Honey
$4.994 grocers
Inglehoffer Sweet Honey Mustard
$5.394 grocers
Stonewall Kitchen Mustard, Sweet Honey
$9.494 grocers
CADIA Mustard, Organic, Honey
$2.892 grocers
Koops' Organic Honey Mustard
$2.992 grocers
Maille Condiment Hot Honey Mustard
$4.492 grocers