Bay Area · 21 grocers · Contested❄️ heat 30 · COOL
the yellow mustard aisle
Bay Area's yellow mustard aisle is a fragmented shelf spread across many brands: 98 products from 22 brands across 21 grocers. french's® owns the most shelf · 89% of SKUs, ahead of plochman's. Store brands hold 6%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 65/100).
98
products
22
brands
$4.14
avg price
$0.19-$1.54 /oz
typical range
More in Condiments
Who owns the shelf
brands by share of the yellow mustard shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
4%
Plant-Based
Market structure
71
highBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the yellow mustard products in the most Bay Area grocers · widest distribution first.
French's® Classic Yellow Mustard
$1.998 grocers
French's® Classic Yellow Mustard
$1.998 grocers
Suzie's Mustard, Organic, Yellow
$3.598 grocers
French's® Classic Yellow Mustard
$2.497 grocers
WOODSTOCK Organic Yellow Mustard
$4.397 grocers
Heinz Yellow Mustard
$1.696 grocers
Colman’s Mustard
$4.195 grocers
CADIA Mustard, Classic Yellow, Organic
$2.694 grocers
CADIA Mustard, Organic, Classic Yellow
$2.894 grocers
Portlandia Foods Mustard, Yellow
$7.394 grocers