Bay Area · 2 grocers · Niche❄️ heat 30 · COOL
the soy bean paste aisle
Bay Area's soy bean paste aisle is a niche shelf with only a handful of brands: 3 products from 3 brands across 2 grocers. hanamaruki owns the most shelf · 50% of SKUs, ahead of yamabuki shiro miso. The shelf leans plant-based · 33% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 71/100).
3
products
3
brands
$10.59
avg price
$6.49-$15.79
typical range
More in Condiments
Who owns the shelf
brands by share of the soy bean paste shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Plant-Based
33%
Vegan
Market structure
15
lowBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the soy bean paste products in the most Bay Area grocers · widest distribution first.
