Bay Area · 21 grocers · Contested❄️ heat 30 · COOL
the dijon mustard aisle
Bay Area's dijon mustard aisle is a fragmented shelf spread across many brands: 181 products from 26 brands across 21 grocers. edmond fallot owns the most shelf · 39% of SKUs, ahead of grey poupon. Store brands hold 2%. The shelf leans plant-based · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 69/100).
181
products
26
brands
$7.53
avg price
$0.37-$1.31 /oz
typical range
More in Condiments
Who owns the shelf
brands by share of the dijon mustard shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
76
highBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the dijon mustard products in the most Bay Area grocers · widest distribution first.
Edmond Fallot Mustard, Dijon
$5.9916 grocers
Maille Mustard Dijon Originale
$5.4913 grocers
Grey Poupon Dijon Mustard
$4.999 grocers
Grey Poupon Dijon Mustard
$5.399 grocers
Grey Poupon Country Dijon Coarse Ground Mustard
$5.399 grocers
Edmond Fallot Tarragon Dijon Mustard
$6.699 grocers
WOODSTOCK Organic Dijon Mustard
$4.396 grocers
Ayoh Foods Tangy Dijonayo
$7.996 grocers
Grey Poupon Dijon Mustard
$8.096 grocers
CADIA Mustard, Organic, Dijon
$2.695 grocers
