San Francisco · 2 grocers · Niche

the chutney aisle

San Francisco's chutney aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 2 grocers. maazah owns the most shelf — 67% of SKUs, ahead of elephant green brand. The shelf leans plant-based — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 66/100).

6
products
3
brands
$11.14
avg price
$9.69–$16.62
typical range

More in Condiments

Who owns the shelf

brands by share of the chutney shelf.

mmaazah
67% of shelf4 SKUs
eelephant green brand
17% of shelf1 SKU
kkarachi kitchen
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
33%
Vegetarian
33%
Weight Management
17%

Market structure

15
low
Brand competition
how many brands compete
35
med
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
66
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →