Bay Area · 9 grocers · Leader-led❄️ heat 30 · COOL
the hot pepper paste aisle
Bay Area's hot pepper paste aisle is a competitive shelf with clear leaders: 25 products from 8 brands across 9 grocers. mother-in-law's owns the most shelf · 65% of SKUs, ahead of queens. The shelf leans plant-based · 12% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 72/100).
25
products
8
brands
$14.66
avg price
$0.96-$1.61 /oz
typical range
More in Condiments
Who owns the shelf
brands by share of the hot pepper paste shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
36
medBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
40
medTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the hot pepper paste products in the most Bay Area grocers · widest distribution first.
Mother-in-Law's Gochujang Chile Paste
$9.598 grocers
Mother-in-Law's Gochujang, Garlic Chile Sauce
$8.496 grocers
Queens Gochujang
$15.792 grocers
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L' Amante Hot Pepper Spread
$4.391 grocer
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Dragonfly Fried Chili Paste
$4.791 grocer
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ASILA Hot Red Pepper Paste
$6.091 grocer
Haechandle Gochujang Hot Pepper Paste
$8.291 grocer
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Italian Harvest Bomba Hot Pepper Paste
$39.991 grocer
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Sciabica's Organic Olive Oil
$81.991 grocer
