San Francisco's hot pepper paste aisle is a niche shelf with only a handful of brands: 8 products from 2 brands across 2 grocers. mother-in-law's owns the most shelf — 50% of SKUs, ahead of queens. The shelf leans plant-based — 38% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 69/100).
brands by share of the hot pepper paste shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
store-brand share: 0% · scores 0–100.