Bay Area · 16 grocers · Fragmented❄️ heat 30 · COOL
the marinades aisle
Bay Area's marinades aisle is a fragmented shelf spread across many brands: 91 products from 41 brands across 16 grocers. kitchen bouquet owns the most shelf · 17% of SKUs, ahead of scott's food products. Store brands hold 1%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 68/100).
91
products
41
brands
$7.86
avg price
$1.99-$14.43
typical range
More in Condiments
Who owns the shelf
brands by share of the marinades shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
90
highBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the marinades products in the most Bay Area grocers · widest distribution first.
Bragg Dressing & Marinade, Organic, Ginger & Sesame
$7.697 grocers
Kitchen Bouquet Browning & Seasoning Sauce
$4.595 grocers
Bibigo Original Korean BBQ Marinade & Sauce
$4.794 grocers
Stubb's® Citrus & Onion Chicken Marinade
$6.994 grocers
STUBB'S Soy, Garlic & Red Pepper Beef Marinade
$7.393 grocers
Secret Aardvark Drunken Jerk, Jamaican Marinade
$9.993 grocers
McCormick® GRILL MATES Montreal Steak Marinade Seasoning Mix
$1.992 grocers
McCormick® GRILL MATES Mesquite Marinade
$1.992 grocers
BRIANNAS Citrus Mediterranean Marinades
$5.092 grocers
BRIANNAS Roasted Garlic and Herb Marinades
$5.092 grocers