Scanning the aisle…
Bay Area's spicy brown mustard aisle is a fragmented shelf spread across many brands: 46 products from 16 brands across 18 grocers. gulden's owns the most shelf · 82% of SKUs, ahead of plochman's. Store brands hold 7%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 65/100).
brands by share of the spicy brown mustard shelf.
store-brand share: 7% · scores 0-100.
the spicy brown mustard products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.