Bay Area · 12 grocers · Leader-led❄️ heat 30 · COOL
the seafood paste aisle
Bay Area's seafood paste aisle is a competitive shelf with clear leaders: 19 products from 6 brands across 12 grocers. talatta owns the most shelf · 75% of SKUs, ahead of oiso. Store brands hold 5%. The shelf leans dairy-free · 5% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 65/100).
19
products
6
brands
$4.79
avg price
$1.49-$3.08 /oz
typical range
More in Condiments
Who owns the shelf
brands by share of the seafood paste shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
28
lowBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
29
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the seafood paste products in the most Bay Area grocers · widest distribution first.
Talatta Anchovy Paste in Pure Olive Oil
$2.997 grocers
Amore Anchovy Paste
$3.893 grocers
Roland Foods Anchovy Paste
$4.493 grocers
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Berkeley Bowl Wild Anchovy Paste
$3.591 grocer
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Oiso Wasabi Nori Tsukudani
$7.091 grocer
World Market Rizzoli Salsa Piccante Spicy Anchovy Paste Tube Set of 2
$8.581 grocer
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Oiso Gluten Free Wasabi Nori Tsukudani
$9.491 grocer