San Francisco · 3 grocers · Contested
the pickled vegetables aisle
San Francisco's pickled vegetables aisle is a fragmented shelf spread across many brands: 37 products from 12 brands across 3 grocers. Store brands hold 5%. The shelf leans vegetarian — 22% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 48/100).
37
products
12
brands
$10.34
avg price
$5.59–$16.65
typical range
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Who owns the shelf
brands by share of the pickled vegetables shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
22%
Plant-Based
22%
Vegan
14%
Gluten-Free
5%
Low calorie
5%
Seed-Oil-Free
5%
Dairy-Free
5%
Low sugar
5%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)7 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
49
medBrand competition
how many brands compete
76
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
48
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0–100.