Reading the shelf…
Rufus Teague is a family-owned brand celebrated for its high-quality craft BBQ sauces, rubs, and snacks. It offers a diverse range of products that combine bold flavors with unique twists, such as the sweet and spicy Blazin' Hot BBQ Sauce, savory Chick N' Rub, and innovative snacks like BBQ Honey Roasted Peanuts and Crunchin' Corn. Each product reflects Rufus Teague's dedication to creating distinctive and flavorful culinary experiences, rooted in traditional barbecue with a creative flair.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 6 of 24 Bay Area grocers. how many stores stock the brand.
65 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Rufus Teague (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Rufus Teague · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Rufus Teague in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Rufus Teague lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.






17 storefronts across 6 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Rufus Teague· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Rufus Teague Honey Sweet BBQ Sauce · its most-distributed SKU (5 doors) in Barbecue Sauces, the biggest opening. The closest open door is Mollie Stone's Markets · 4 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 52% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: bachan's, stubb's®, kinder's
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Rufus Teaguethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Almonds, Barbecue Sauces, Mixed Nuts · +3 more
open here: Almonds, Mixed Nuts, Other Snacks · +2 more
open here: Almonds, Mixed Nuts, Other Snacks · +2 more
open here: Almonds, Mixed Nuts, Other Snacks · +1 more
open here: Other Snacks
open = the store meaningfully carries that category (real depth, not a token SKU) and Rufus Teague sells it elsewhere but has no SKU here.