Bay Area · 21 grocers · Contested❄️ heat 25 · COOL
the canola oil aisle
Bay Area's canola oil aisle is a fragmented shelf spread across many brands: 91 products from 15 brands across 21 grocers. wesson owns the most shelf · 67% of SKUs, ahead of crisco. Store brands hold 4%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 75/100).
91
products
15
brands
$11.37
avg price
$0.21-$0.96 /fl oz
typical range
More in Oils
Who owns the shelf
brands by share of the canola oil shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
57
medBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the canola oil products in the most Bay Area grocers · widest distribution first.
Spectrum Culinary Organic Canola Oil
$9.8912 grocers
Wesson Canola Oil
$3.897 grocers
Wesson Canola Oil
$5.997 grocers
La Tourangelle Canola Oil, Organic
$12.097 grocers
Spectrum Canola Oil
$14.296 grocers
Crisco Pure Canola Oil
$6.995 grocers
CADIA Canola Oil, Organic
$7.595 grocers
Mazola Cholesterol Free Canola Oil
$8.394 grocers
Spectrum Canola Oil
$9.694 grocers
FIELD DAY Expeller Pressed Canola Oil
$11.093 grocers