Scanning the aisle…
Bay Area's sesame oil aisle is a fragmented shelf spread across many brands: 109 products from 17 brands across 22 grocers. sun luck owns the most shelf · 42% of SKUs, ahead of kadoya. Store brands hold 3%. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 73/100).
brands by share of the sesame oil shelf.
store-brand share: 3% · scores 0-100.
the sesame oil products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.