Bay Area · 22 grocers · Fragmented❄️ heat 25 · COOL
the avocado oil aisle
Bay Area's avocado oil aisle is a fragmented shelf spread across many brands: 157 products from 30 brands across 22 grocers. chosen foods owns the most shelf · 76% of SKUs, ahead of benissimo. Store brands hold 4%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 78/100).
157
products
30
brands
$19.24
avg price
$0.70-$2.20 /fl oz
typical range
More in Oils
Who owns the shelf
brands by share of the avocado oil shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
81
highBrand competition
how many brands compete
57
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the avocado oil products in the most Bay Area grocers · widest distribution first.
Chosen Foods Pure Avocado Cooking Oil
$12.1914 grocers
La Tourangelle Salads & Sauté Avocado Oil
$14.9914 grocers
Chosen Foods Avocado Oil Cooking Spray
$7.0913 grocers
Primal Kitchen Avocado Oil
$12.998 grocers
Spectrum Avocado Oil
$13.596 grocers
Primal Kitchen Avocado Oil
$8.495 grocers
La Tourangelle Avocado Oil
$10.994 grocers
Benissimo Organic Avocado Oil
$14.594 grocers
Napa Valley Naturals Avocado Oil, Expeller Pressed
$21.294 grocers
CADIA Refined Avocado Oil
$10.693 grocers
