Bay Area · 20 grocers · Contested❄️ heat 25 · COOL
the other oils aisle
Bay Area's other oils aisle is a fragmented shelf spread across many brands: 64 products from 20 brands across 20 grocers. algae cooking club owns the most shelf · 56% of SKUs, ahead of hot crispy oil. The shelf leans low sugar · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 76/100).
64
products
20
brands
$16.95
avg price
$0.49-$2.65 /fl oz
typical range
More in Oils
Who owns the shelf
brands by share of the other oils shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
67
highBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other oils products in the most Bay Area grocers · widest distribution first.
Algae Cooking Club Algae Cooking Oil
$13.9910 grocers
Spectrum Culinary Organic Safflower Oil
$9.897 grocers
Graza Frizzle High Heat Cooking Oil
$12.997 grocers
Spectrum Culinary Safflower Oil
$14.297 grocers
La Tourangelle Garlic Oil, Infused, Fresh Garlic
$10.393 grocers
Mazola Corn & Canola Oils, Cholesterol Free
$8.792 grocers
World Market Original Hot Crispy Oil
$14.992 grocers
no image
50 Hertz Red Sichuan Pepper Oil
$15.592 grocers
Kettle & Fire Premium Cooking Fat Beef Tallow
$19.992 grocers
Fatworks Organic Beef Tallow Cooking Oil
$22.992 grocers
