Bay Area · 19 grocers · Contested❄️ heat 25 · COOL
the seed oil aisle
Bay Area's seed oil aisle is a competitive shelf with clear leaders: 71 products from 16 brands across 19 grocers. boschi owns the most shelf · 23% of SKUs, ahead of salute sante. Store brands hold 4%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 80/100).
71
products
16
brands
$16.21
avg price
$0.49-$1.18 /fl oz
typical range
More in Oils
Who owns the shelf
brands by share of the seed oil shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
3 omitted (no image)All stores combined.
Market structure
59
medBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
80
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the seed oil products in the most Bay Area grocers · widest distribution first.
La Tourangelle Grapeseed Oil, Expeller-Pressed
$10.9916 grocers
Spectrum Sunflower Oil, Organic
$9.8911 grocers
La Tourangelle Sunflower Oil, Organic
$12.097 grocers
Spectrum Culinary Grapeseed Oil
$16.494 grocers
Giuliano San Giulilano Grapeseed Oil, 100% Italian
$16.494 grocers
Boschi High Oleic Sunflower Oil
$11.492 grocers
Salute Sante Grapeseed Oil
$12.792 grocers
Napa Valley Naturals Grapeseed Oil
$19.992 grocers
Sprouts Organic Sunflower Oil
$6.991 grocer
Pompeian Grapeseed Oil
$8.591 grocer