the cooking oil sprays aisle
Bay Area's cooking oil sprays aisle is a fragmented shelf spread across many brands: 117 products from 24 brands across 21 grocers. pam owns the most shelf · 72% of SKUs, ahead of i can't believe it's not butter. Store brands hold 5%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 73/100).
More in Oils
Who owns the shelf
brands by share of the cooking oil sprays shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 5% · scores 0-100.
Top products
the cooking oil sprays products in the most Bay Area grocers · widest distribution first.
