Bay Area · 20 grocers · Contested❄️ heat 25 · COOL
the chili oil aisle
Bay Area's chili oil aisle is a fragmented shelf spread across many brands: 73 products from 23 brands across 20 grocers. hot girl sauce owns the most shelf · 24% of SKUs, ahead of chile crunch. The shelf leans plant-based · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 74/100).
73
products
23
brands
$13.03
avg price
$1.00-$3.20 /oz
typical range
More in Oils
Who owns the shelf
brands by share of the chili oil shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
72
highBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the chili oil products in the most Bay Area grocers · widest distribution first.
Dynasty Hot Chili Oil, Spicy
$5.396 grocers
Momofuku Chili Crunch
$10.696 grocers
Momofuku Extra Spicy Chili Crunch
$12.495 grocers
Lee Kum Kee Chili Oil
$5.593 grocers
S&B Crunchy Garlic with Chili Oil Mild Umami Topping
$8.293 grocers
Momofuku Mild Garlic Chili Crunch
$11.693 grocers
World Market Hotgirlsauce OG Hot Girl Chili Oil Squeeze Bottle
$11.993 grocers
CHILE CRUNCH All Natural Crunchy Condiment
$12.893 grocers
Fly By Jing Xtra Spicy Sichuan Chili Crisp
$15.393 grocers
Spice World Chili Onion Crunch Seasoning Blend
$3.992 grocers