Bay Area · 23 grocers · Fragmented❄️ heat 25 · COOL
the olive oils aisle
Bay Area's olive oils aisle is a fragmented shelf spread across many brands: 993 products from 177 brands across 23 grocers. california olive ranch owns the most shelf · 15% of SKUs, ahead of graza. Store brands hold 4%. The shelf leans seed-oil-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
993
products
177
brands
$26.27
avg price
$0.66-$2.88 /fl oz
typical range
More in Oils
Who owns the shelf
brands by share of the olive oils shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)4 omitted (no fl oz size)All stores combined.
Market structure
100
highBrand competition
how many brands compete
85
highVariety of offers
how differentiated the shelf is
3
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the olive oils products in the most Bay Area grocers · widest distribution first.
Bariani Olive Oil Olive Oil, Extra Virgin, California
$16.9916 grocers
Graza Super Sizzle Extra Virgin Olive Oil
$8.7915 grocers
California Olive Ranch Global Blend Extra Virgin Olive Oil
$15.2915 grocers
Graza Drizzle, Extra Virgin Olive Oil for Finishing
$18.5914 grocers
Cobram Estate Olive Oil, Extra Virgin, Classic Flavor
$14.2912 grocers
Frantoia Olive Oil, Extra Virgin
$35.5911 grocers
Tiger Olive Oil, Pure, Original Flavor
$9.8910 grocers
Napa Valley Naturals Olive Oil, Organic, Extra Virgin
$25.5910 grocers
California Olive Ranch Olive Oil, Extra Virgin, 100% California
$19.999 grocers
Sagra Evoo Classic Glass (Olive Oil)
$14.298 grocers
