Bay Area · 21 grocers · Contested❄️ heat 25 · COOL
the coconut oil aisle
Bay Area's coconut oil aisle is a fragmented shelf spread across many brands: 132 products from 27 brands across 21 grocers. nutiva owns the most shelf · 44% of SKUs, ahead of nature's way. Store brands hold 7%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
132
products
27
brands
$15.13
avg price
$0.58-$1.31 /fl oz
typical range
More in Oils
Who owns the shelf
brands by share of the coconut oil shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
78
highBrand competition
how many brands compete
69
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the coconut oil products in the most Bay Area grocers · widest distribution first.
Dr. Bronner's Coconut Oil, Virgin, Whole Kernel
$12.1912 grocers
Spectrum Organic Coconut Oil
$10.799 grocers
Vita Coco Coconut Oil
$9.597 grocers
CADIA Coconut Oil, Organic, Virgin, Expeller Pressed
$9.796 grocers
Nutiva Virgin Coconut Oil, Organic
$11.995 grocers
La Tourangelle Oil, Organic, Sun Coco
$12.095 grocers
La Tourangelle Coconut Oil, Organic, Virgin
$12.195 grocers
GloryBee Organic Coconut Oil
$6.694 grocers
CADIA Coconut Oil, Organic, Expeller Pressed & Refined
$8.794 grocers
FIELD DAY Coconut Oil, Organic, Refined
$9.394 grocers
