Reading the shelf…
Cobram Estate is a renowned brand specializing in premium extra virgin olive oils. Known for its high-quality products, the brand offers a variety of olive oils, including classic, robust, and infused options. Cobram Estate is recognized for its commitment to freshness and flavor, with olives harvested and cold-pressed in both Australia and California.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Cobram Estate (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Cobram Estate · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Cobram Estate in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Cobram Estate product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show Cobram Estate· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Cobram Estate Olive Oil, Extra Virgin, Classic Flavor · its most-distributed SKU (12 doors) in Olive Oils, the biggest opening. The closest open door is LeBeau Nob Hill · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 39% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
29 storefronts across 13 grocers carry it · tap a pin to open the store.
already on that shelf: california olive ranch, graza, o olive oil & vinegar
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.