graza
Graza is a Brooklyn-based company founded in 2021, specializing in single-origin extra virgin olive oil sourced from 100% Picual olives in Jaén, Andalusia, Spain. The brand offers a range of oils, including Drizzle, Sizzle, and Frizzle, catering to both finishing and cooking needs.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 3 of 3 San Francisco grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 3 aisles. how many aisles the brand plays in (saturating).
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 35% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Graza (full bar = 100% of the shelf), grouped by department.
The lineup
every Graza product in stock, cheapest first.
