all marketsMuffins
San Francisco · 3 grocers · Niche

the muffins aisle

San Francisco's muffins aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 3 grocers. antonina's gluten-free bakery owns the most shelf — 50% of SKUs, ahead of flax4life. The shelf leans gluten-free — 75% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 66/100).

4
products
2
brands
$10.27
avg price
$9.29–$11.99
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the muffins shelf.

fflax4life
50% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
75%
Nut-Free
75%
Peanut-Free
50%

Market structure

11
low
Brand competition
how many brands compete
30
low
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
66
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →