Bay Area · 6 grocers · Contested🔥 heat 71 · HOT
the packaged muffins aisle
Bay Area's packaged muffins aisle is a fragmented shelf spread across many brands: 18 products from 11 brands across 6 grocers. crown bakeries owns the most shelf · 100% of SKUs. Store brands hold 17%. Verdict: contested · real competition, no single winner (opportunity 62/100).
18
products
11
brands
$6.18
avg price
$2.99-$9.94
typical range
More in Muffins
Who owns the shelf
brands by share of the packaged muffins shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
46
medBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 17% · scores 0-100.
Top products
the packaged muffins products in the most Bay Area grocers · widest distribution first.
Entenmann's Little Bites Chocolatey Chip Muffins, 5 ct, Made with Real Chocolate
$4.593 grocers
Flax4Life Gluten Free Wild Blueberry Single Muffin
$2.991 grocer
Little Debbie Chocolate Chip Mini Muffins
$3.791 grocer
Little Debbie Blueberry Mini Muffins
$3.791 grocer
Tastykake Confetti Cake Mini Muffins
$3.841 grocer
Tastykake Chocolate Chip Mini Muffins
$3.841 grocer
Abe's Mini Blueberry Muffin 12ct, 10.2 OZ
$5.991 grocer
Whole Foods Market Chocolate Chip Mini Muffin, 12ct
$5.991 grocer
Abe's Chocolate Chip Mini Muffins (12 Count)
$5.991 grocer
Schär Double Chocolate Chip Muffins 5 Pack
$6.991 grocer