Bay Area · 13 grocers · Contested❄️ heat 15 · COOL
the sushi aisle
Bay Area's sushi aisle is a fragmented shelf spread across many brands: 165 products from 21 brands across 13 grocers. Store brands hold 6%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 59/100).
165
products
21
brands
$10.54
avg price
$3.76-$17.31
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the sushi shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)9 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
69
highBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the sushi products in the most Bay Area grocers · widest distribution first.
no image
Kikka Sushi S-cucumber Roll
$6.492 grocers
Kikka Sushi Tuna Roll Sushi
$8.592 grocers
Kikka Sushi Tofu Spring Roll
$8.592 grocers
Kikka Sushi Shrimp Spring Roll
$9.092 grocers
no image
Kikka Sushi Cucumber Avocado Roll
$9.092 grocers
Kikka Sushi California Roll
$9.692 grocers
Blue Hill Bay Sashimi Style Salmon Loin
$11.792 grocers
Kikka Sushi Spicy Salmon Avocado Roll
$12.292 grocers
no image
Kikka Sushi Shrimp Tempura Roll
$12.292 grocers
Kikka Sushi Spicy Shrimp Avocado Roll
$12.292 grocers
