San Francisco's white wine aisle is a fragmented shelf spread across many brands: 10 products from 10 brands across 3 grocers. balletto vineyards owns the most shelf — 10% of SKUs, ahead of birichino. Verdict: contested — real competition, no single winner (opportunity 66/100).
this aisle breaks into 4 sub-categories — open one for its own shelf report.
brands by share of the white wine shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.