the prepared salads aisle
Bay Area's prepared salads aisle is a fragmented shelf spread across many brands: 376 products from 62 brands across 24 grocers. Store brands hold 24%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 50/100).
Zoom in
this aisle breaks into 4 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the prepared salads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 24% · scores 0-100.
Top products
the prepared salads products in the most Bay Area grocers · widest distribution first.
