aisle
all markets›Salsas & Dips
San Francisco · 3 grocers · Leader-led

the salsas & dips aisle

San Francisco's salsas & dips aisle is a competitive shelf with clear leaders: 27 products from 6 brands across 3 grocers. casa sanchez owns the most shelf — 48% of SKUs, ahead of primavera. The shelf leans plant-based — 37% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 71/100).

27
products
6
brands
$7.76
avg price
$6.17–$8.79
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Fresh Salsa · 13

Who owns the shelf

brands by share of the salsas & dips shelf.

casa sanchez
48% of shelf13 SKUs
primavera
19% of shelf5 SKUs
ssalsa for all seasons
15% of shelf4 SKUs
aall seasons
7% of shelf2 SKUs
ggrillo's pickles
7% of shelf2 SKUs
ssalsas 4 all seasons
4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
37%
Vegetarian
37%
Dairy-Free
4%
Gluten-Free
4%
Vegan
4%
Weight Management
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
62
med
Variety of offers
how differentiated the shelf is
30
low
Top-brand grip
how much a few brands dominate
71
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →