Bay Area · 6 grocers · Contested
the chocolate aisle
Bay Area's chocolate aisle is a fragmented shelf spread across many brands: 8 products from 6 brands across 6 grocers. date better owns the most shelf · 67% of SKUs, ahead of anna's daughter. Store brands hold 25%. Verdict: contested · real competition, no single winner (opportunity 68/100).
8
products
6
brands
$13.48
avg price
$6.99-$19.99
typical range
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the chocolate shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 25% · scores 0-100.
Top products
the chocolate products in the most Bay Area grocers · widest distribution first.
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Date Better Peanut Butter Date Bark
$12.192 grocers
Awake Choc Milk Caramel Bag 8ct - 3.84 OZ
$6.991 grocer
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Scharffen Berger Breaks Salted Almond Bark Oat Milk Chocolate
$8.991 grocer
Jo's Candies Dark Chocolate Swirl Mocha Latte Almond Bark
$9.491 grocer
Anna's Daughter Chocolate Rye Bark
$15.391 grocer
World Market® S'mores Milk Chocolate Bark Tin
$19.991 grocer
World Market® Salted Peppermint Bark Tin
$19.991 grocer