the pancake & waffle mix aisle
San Francisco's pancake & waffle mix aisle is a competitive shelf with clear leaders: 27 products from 6 brands across 3 grocers. birch benders owns the most shelf — 52% of SKUs, ahead of bob's red mill. The shelf leans gluten-free — 19% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 68/100).
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the pancake & waffle mix shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.