the lagers aisle
Bay Area's lagers aisle is a fragmented shelf spread across many brands: 6 products from 6 brands across 5 grocers. hofbräu münchen owns the most shelf · 20% of SKUs, ahead of otherwise brewing. The shelf leans gluten-free · 17% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 64/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the lagers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the lagers products in the most Bay Area grocers · widest distribution first.
