Bay Area · 4 grocers · Contested
the eye care aisle
Bay Area's eye care aisle is a fragmented shelf spread across many brands: 19 products from 16 brands across 4 grocers. honey girl organics owns the most shelf · 40% of SKUs, ahead of omh. Verdict: contested · real competition, no single winner (opportunity 69/100).
19
products
16
brands
$32.22
avg price
$20.89-$128.66 /fl oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the eye care shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
59
medBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the eye care products in the most Bay Area grocers · widest distribution first.
ACURE Radically Rejuvenating Eye Cream
$18.792 grocers
Burt's Bees Calming Eye Cream With Aloe and Rice Milk, 98.7 Percent Natural Origin
$18.491 grocer
DERMA E Eye Cream, Hydrating
$19.491 grocer
Heritage Store Aura Glow Eye Cream
$21.591 grocer
Andalou Naturals Deep Hydration Reviving Eye Cream
$22.691 grocer
Earth Science Azulene Fragrance Free Eye Cream
$25.091 grocer
100% PURE Caffeine Eye Cream Coffee Bean
$26.691 grocer
KEYS Eye Butter Day & Night Eye Cream
$27.691 grocer
Upcircle Eye Cream With Cucumber, Hyaluronic Acid + Coffee
$27.791 grocer
Mad Hippie Eye Cream, Peptide Packed & Revitalizing, 17 Actives
$28.491 grocer