the oils & vinegars aisle
Bay Area's oils & vinegars aisle is a fragmented shelf spread across many brands: 214 products from 52 brands across 22 grocers. wesson owns the most shelf · 29% of SKUs, ahead of vilux. Store brands hold 3%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
Zoom in
this aisle breaks into 4 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the oils & vinegars shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the oils & vinegars products in the most Bay Area grocers · widest distribution first.
