Which oral care brand owns the most shelf in San Francisco?

tom's of maine, with 25% of the shelf across 11 brands total.

How is the oral care shelf positioned in San Francisco?

13% of products lead with "Dairy-Free", followed by Gluten-Free (13%). Store brands hold 0% of the shelf.

Is there whitespace for a new oral care brand in San Francisco?

Contested — opportunity scores 60/100 across 11 brands and 3 grocers.

aislewho's winning the shelf

all markets›Oral Care

San Francisco · 3 grocers · Contested

the oral care aisle

San Francisco's oral care aisle is a fragmented shelf spread across many brands: 32 products from 11 brands across 3 grocers. tom's of maine owns the most shelf — 25% of SKUs, ahead of the humble co.. The shelf leans dairy-free — 13% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

products

brands

$7.79

avg price

$3.19–$15.17

typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Dental Floss & Picks · 6 Manual Toothbrushes · 5 Oral Wash & Mouthwash · 5

Who owns the shelf

brands by share of the oral care shelf.

25% of shelf8 SKUs

22% of shelf7 SKUs

13% of shelf4 SKUs

13% of shelf4 SKUs

6% of shelf2 SKUs

6% of shelf2 SKUs

3% of shelf1 SKU

3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

13%

Gluten-Free

13%

Seed-Oil-Free

13%

Vegan

13%

Organic

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per ct (sizes vary)7 omitted (no ct size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →