Scanning the aisle…
Bay Area's lamb aisle is a competitive shelf with clear leaders: 18 products from 7 brands across 7 grocers. new zealand lamb owns the most shelf · 50% of SKUs, ahead of atkins ranch. Store brands hold 33%. Verdict: contested · real competition, no single winner (opportunity 69/100).
this aisle breaks into 6 sub-categories · open one for its own shelf report.
brands by share of the lamb shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 33% · scores 0-100.
the lamb products in the most Bay Area grocers · widest distribution first.








