San Francisco · 3 grocers · Leader-led

the lamb aisle

San Francisco's lamb aisle is a competitive shelf with clear leaders: 18 products from 5 brands across 3 grocers. niman ranch owns the most shelf — 56% of SKUs, ahead of atkins ranch. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 78/100).

18
products
5
brands
$22.32
avg price
$14.49–$37.49
typical range

Zoom in

this aisle breaks into 8 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the lamb shelf.

niman ranch
56% of shelf10 SKUs
aatkins ranch
22% of shelf4 SKUs
aanderson ranches
11% of shelf2 SKUs
stemple creek ranch
6% of shelf1 SKU
ssuperior farms
6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
31
low
Variety of offers
how differentiated the shelf is
38
med
Top-brand grip
how much a few brands dominate
78
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →