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San Francisco · 3 grocers · Niche

the ground lamb aisle

San Francisco's ground lamb aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 3 grocers. atkins ranch owns the most shelf — 33% of SKUs, ahead of niman ranch. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 78/100).

6
products
4
brands
$16.76
avg price
$16.09–$17.79
typical range

More in Lamb

Who owns the shelf

brands by share of the ground lamb shelf.

aatkins ranch
33% of shelf2 SKUs
niman ranch
33% of shelf2 SKUs
stemple creek ranch
17% of shelf1 SKU
ssuperior farms
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
24
low
Variety of offers
how differentiated the shelf is
28
low
Top-brand grip
how much a few brands dominate
78
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →