Bay Area · 6 grocers · Greenfield🔥 heat 75 · HOT
the ground lamb aisle
Bay Area's ground lamb aisle is a competitive shelf with clear leaders: 7 products from 5 brands across 6 grocers. atkins ranch owns the most shelf · 67% of SKUs, ahead of new zealand lamb. Store brands hold 14%. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
7
products
5
brands
$16.48
avg price
$1.01-$1.27 /oz
typical range
More in Lamb
Who owns the shelf
brands by share of the ground lamb shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
30
lowVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 14% · scores 0-100.
Top products
the ground lamb products in the most Bay Area grocers · widest distribution first.
