the pretzels aisle
Bay Area's pretzels aisle is a fragmented shelf spread across many brands: 459 products from 42 brands across 22 grocers. snyder's of hanover owns the most shelf · 26% of SKUs, ahead of quinn snacks. Store brands hold 2%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the pretzels shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the pretzels products in the most Bay Area grocers · widest distribution first.
