Reading the shelf…
Snyder's of Hanover is a renowned American brand specializing in pretzel snacks, with a rich history dating back to 1909. The brand offers a diverse range of pretzel products, including traditional pretzels, flavored pretzel pieces, and gluten-free options. Known for its commitment to quality and flavor, Snyder's of Hanover continues to be a leader in the snack industry.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
24 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Snyder's Of Hanover (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Snyder's Of Hanover · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Snyder's Of Hanover in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Snyder's Of Hanover product in stock, cheapest first.























Bay Area grocers where neither the digital catalog nor our shelf photos show Snyder's Of Hanover· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Snyder's of Hanover Gluten Free Mini Pretzels · its most-distributed SKU (9 doors) in Pretzels, the biggest opening. The closest open door is Gus's Community Market · 4 rivals already on that shelf.
~7% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 22% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
23 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: unique snacks, snack factory, quinn snacks
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Snyder's Of Hanoverthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Whole Grain Bread
open here: Whole Grain Bread
open here: Whole Grain Bread
open here: Whole Grain Bread
open here: Whole Grain Bread
open here: Whole Grain Bread
open = the store meaningfully carries that category (real depth, not a token SKU) and Snyder's Of Hanover sells it elsewhere but has no SKU here.