aisle
all markets›Wine
San Francisco · 3 grocers · Fragmented

the wine aisle

San Francisco's wine aisle is a fragmented shelf spread across many brands: 231 products from 180 brands across 3 grocers. bi-rite market owns the most shelf — 3% of SKUs, ahead of balletto vineyards. Store brands hold 3%. The shelf leans organic — 3% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 69/100).

231
products
180
brands
$22.01
avg price
$4.99–$40.65
typical range

Zoom in

this aisle breaks into 2 sub-categories — open one for its own shelf report.

Still Wine · 191Sparkling Wine · 31

Who owns the shelf

brands by share of the wine shelf.

bi-rite marketPL
3% of shelf6 SKUs
bballetto vineyards
1% of shelf3 SKUs
jjoel gott wines
1% of shelf3 SKUs
bbonny doon vineyards
1% of shelf3 SKUs
ddancing crow vineyard
1% of shelf3 SKUs
eercole
1% of shelf3 SKUs
aavinyó
1% of shelf3 SKUs
lla vieille ferme
1% of shelf3 SKUs
uune femme
1% of shelf3 SKUs
vviano vineyards
1% of shelf3 SKUs
cchâteau bouchereau
1% of shelf3 SKUs
llimited addition
1% of shelf2 SKUs
vvino disco
1% of shelf2 SKUs
bbodegas parra jimenez
1% of shelf2 SKUs
vvarda vineyards
1% of shelf2 SKUs
bbedrock wine co.
1% of shelf2 SKUs
bbroc cellars
1% of shelf2 SKUs
vvignoble musset-roullier
1% of shelf2 SKUs
rrabble
1% of shelf2 SKUs
sscarpetta
1% of shelf2 SKUs
nnomadica
1% of shelf2 SKUs
nniepoort
1% of shelf2 SKUs
qquinta das arcas arca nova
1% of shelf2 SKUs
sscribe winery
1% of shelf2 SKUs
llyeth
1% of shelf2 SKUs
lleitz
1% of shelf2 SKUs
cchateau des combes
1% of shelf2 SKUs
mm. bonnamy
1% of shelf2 SKUs
bbaron de seillac
1% of shelf2 SKUs
bbacchus
1% of shelf2 SKUs
cclouet
1% of shelf2 SKUs
hhenri dufreres
1% of shelf2 SKUs
mmoulin de gassac
1% of shelf2 SKUs
ssummer water
1% of shelf2 SKUs
cchateau grand boise
0% of shelf1 SKU
cchateau du claouset
0% of shelf1 SKU
bberonia
0% of shelf1 SKU
cchâteau de cugat
0% of shelf1 SKU
bbergh
0% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)showing the 24 biggest of 38 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

100
high
Brand competition
how many brands compete
57
med
Variety of offers
how differentiated the shelf is
1
low
Top-brand grip
how much a few brands dominate
69
high
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →