the wine aisle
Bay Area's wine aisle is a fragmented shelf spread across many brands: 477 products from 325 brands across 9 grocers. Josh Cellars owns the most shelf · 6% of SKUs, ahead of barefoot. Store brands hold 1%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 69/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the wine shelf.
How this category segments
the ways the wine shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = wine type (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the wine products in the most Bay Area grocers · widest distribution first.
