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San Francisco · 3 grocers · Niche

the salad aisle

San Francisco's salad aisle is a niche shelf with only a handful of brands: 3 products from 1 brands across 3 grocers. margot's morsels owns the most shelf — 100% of SKUs. The shelf leans dairy-free — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).

3
products
1
brands
$13.26
avg price
$12.19–$13.89
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the salad shelf.

mmargot's morsels
100% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
33%
Low sugar
33%
Seed-Oil-Free
33%
Vegan
33%

Market structure

5
low
Brand competition
how many brands compete
18
low
Variety of offers
how differentiated the shelf is
100
high
Top-brand grip
how much a few brands dominate
56
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →