Bay Area · 11 grocers · Greenfield
the salad aisle
Bay Area's salad aisle is a competitive shelf with clear leaders: 32 products from 9 brands across 11 grocers. natursource owns the most shelf · 50% of SKUs, ahead of hanley's foods. Store brands hold 3%. Verdict: greenfield · wide open · room for a new brand (opportunity 73/100).
32
products
9
brands
$5.95
avg price
$2.99-$11.86
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the salad shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
39
medBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the salad products in the most Bay Area grocers · widest distribution first.
Burma Love Burmese Crunchy Mix
$9.495 grocers
Fresh Gourmet Red Peppers, Crispy
$2.993 grocers
Fresh Gourmet Jalapenos, Crispy
$3.293 grocers
McCormick Crunchy & Flavorful Salad Toppings
$4.693 grocers
Fresh Gourmet Salad Topping, Cranberries & Glazed Walnuts, Dried & Sweet
$3.992 grocers
Fresh Gourmet Salad Topping, Pecan Pieces, Honey Roasted
$3.992 grocers
Go Raw Organic, Sprouted, Italian Herb Salad Toppers
$5.292 grocers
Fresh Gourmet Garlic, Crispy
$2.991 grocer
Signature SELECT Wonton Strips
$2.991 grocer
Natursource Organic Smart Life Salad Topper
$3.991 grocer