aisle
all markets›Prepared Foods
San Francisco · 3 grocers · Contested

the prepared foods aisle

San Francisco's prepared foods aisle is a fragmented shelf spread across many brands: 88 products from 16 brands across 3 grocers. annie's owns the most shelf — 33% of SKUs, ahead of near east. Store brands hold 1%. The shelf leans plant-based — 27% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

88
products
16
brands
$5.32
avg price
$2.24–$8.41
typical range

Zoom in

this aisle breaks into 4 sub-categories — open one for its own shelf report.

Boxed Pasta Meals & Sides · 25Boxed Grain Meal & Sides · 23Boxed Potato Sides · 2Falafel Mixes · 1

Who owns the shelf

brands by share of the prepared foods shelf.

annie's
33% of shelf29 SKUs
nnear east
16% of shelf14 SKUs
goodles
14% of shelf12 SKUs
yyumbini
9% of shelf8 SKUs
sseeds of change
6% of shelf5 SKUs
lundberg family farms
5% of shelf4 SKUs
ttarazi
3% of shelf3 SKUs
daiya
3% of shelf3 SKUs
ssomos
2% of shelf2 SKUs
ttasty bite
2% of shelf2 SKUs
edward & sons
1% of shelf1 SKU
ffullgreen
1% of shelf1 SKU
bob's red mill
1% of shelf1 SKU
gus'sPL
1% of shelf1 SKU
s4sisters
1% of shelf1 SKU
mmahatma
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
27%
Vegetarian
26%
Organic
19%
Gluten-Free
14%
Seed-Oil-Free
13%
Low sugar
13%
Not vegan
11%
Vegan
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

59
med
Brand competition
how many brands compete
73
high
Variety of offers
how differentiated the shelf is
17
low
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 1% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →